Ad spending totaled US$3.7 billion between January and March 2012, rising by 6.9% year-over-year (not adjusted for inflation) according to Projeto Inter-Meios. In 1Q11, ad revenues came to US$3.4 billion.
All media recorded higher revenues in 2012 in relation to 2011, highlighting Cinema, whose revenues rose by 30.2%. Pay TV and online platforms recorded increases of 19.2% and 17.4% respectively. Radio recorded the lowest increase, 7.8%.
The highest-grossing media – broadcast TV, newspapers and magazines –
and their share in the advertising pie (65.4%, 11.9% and 5.5%) remain the same.
Projeto Inter-Meios is a report about media spending compiled on the basis of ad revenue data provided by media companies themselves. The project is headed by Meio & Mensagem.
Special content aimed at professional and international companies who are interested in the Brazilian market. Brazil has gained great prominence in recent years and will host two great events (World Cup 2014 and Olympics 2016) that can be great business opportunities for global companies. The channel consists of two areas. The first is Brazilian Market Overview with general information on demographics, consumption, the Brazilian communication market, the main players in the areas of media and agencies. And the second area is Hot News, with weekly update of top stories of the week that have relevance internationally.
Register your e-mail address to receive free weekly news from Brazil Briefing